Fractional commercial director · Bath
I'm Duncan Wilde. I spent twenty years in senior commercial roles at Future PLC, Wildfire and Gruner + Jahr. Now I work inside owner-led businesses, a few days a month: finding where growth is stuck, starting the right conversations, and putting the right systems and AI tools in place so it lasts.
How I work
For owner-led and growing businesses: a clear commercial plan, the right introductions, and practical systems that take the routine off your desk. Advice, and the work to make it happen.
Track record
Twenty years in senior commercial roles across media, technology and maritime, and a network built one relationship at a time.
I work with a small number of businesses at a time, so each one gets my full attention.
How I work
Most consultants write a report and leave. I work inside the business: on the commercial plan, the conversations that matter, and the systems that make sure follow-ups happen and nothing slips. Where it makes sense, my fee is tied to results.
If growth has stalled, or too much of it still depends on you, that's where I can help.
01
Who to sell to, what to say, and a pipeline that tells the truth about where it stands. As your fractional commercial director.
02
Twenty years of relationships across media, technology and maritime. When an introduction will help, I make it personally.
03
Websites, enquiry handling, follow-ups and reporting, with AI and automation used properly, so you and your team spend your time on customers.
In a client's words
“I've enjoyed working with Duncan who has led me through the process of learning to utilise AI and build my own website. I look forward to working with him again in the future.”
Who I work with
A small number of businesses at a time. Here's where my time goes now.
Workplace behaviour insight
Role — Fractional Commercial Director
LIVIS turns real workplace conversations into objective insight on leadership and communication. I lead the commercial strategy and the conversations with HR and people leaders.
Recent activity
Sales rhythm set, ideal customer defined, first partner conversations opened within six weeks.
Broadcast advertising attribution
Role — Commercial lead for introductions
Minfo's patented technology makes TV, radio and cinema advertising as measurable as digital. I lead its introductions across broadcast, media and ad-tech.
Recent activity
Introductions to Kargo, Future PLC, We Are Social and Global. TVBEurope feature, July 2026.
Boat dealer and boat club
Role — Building the sales and club systems
New websites, enquiry handling and a joined-up back office for a boat dealer and its club, launching November 2026.
Retrofit consultancy
Role — Capturing the founder's knowledge
How the business works, written down so it no longer lives in one head, and now testing a new venture against the evidence before anything is built.
Read the case study →
Marina marketplace
Role — Co-Founder
Over 21,000 marinas in more than 70 countries, on the web and on iPhone. Co-founded with my brother to help boat owners find a berth and marinas fill theirs.
Visit site →About
I've spent more than twenty years in senior commercial roles across Future PLC, Wildfire and Gruner + Jahr, building pipelines and growing businesses on three continents. I co-founded BerthFinder. I've sat on both sides of the table, in boardrooms and in start-ups.
I work with a small number of businesses at a time, and I take each one seriously.
More about Duncan →One-pager
Download a one-page overview of how I work and what I take on.
If you're growing a business and too much of it still runs through you, let's talk.
Book a conversation