Twenty years.
Three continents.
One focus.

I've spent my career where commercial decisions get made. At Future PLC as a senior commercial director, at Wildfire building B2B pipelines for some of the world's biggest brands, and at Gruner + Jahr across European media markets.

I left that world to work directly with businesses building the next thing: founding, partnering and working inside them.

In 2024 I co-founded BerthFinder with my brother, a marina marketplace now listing over 21,000 marinas in more than 70 countries. I'm fractional commercial director for LIVIS, and I lead introductions for Minfo, whose technology solves a problem broadcast advertising has had for thirty years: proving it worked.

And I build. New sites and a back office for a boat dealer and its club; a founder's knowledge captured for a retrofit consultancy; practical AI systems that answer enquiries, follow up and report, for the businesses I work with.

I work with a small number of businesses at a time. I'm not trying to build a big consultancy. I want to do good commercial work with people I respect, on things I believe in.